SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with an acquainted pattern: gain continuously, save aggressively, get a home, and prepare for retirement. But Gen Z is approaching cash with a fresh point of view. As opposed to concentrating exclusively on long-term accumulation, this generation is focusing

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